In a bold and eye-catching twist, Kewpie Corporation, somewhere along the line, introduced their iconic mayonnaise in an all-new blue packaging, reinventing the classic for a contemporary audience — the Asians. But what is the purpose of this scheme and what is the inspiration behind this ingenious design transformation? That’s exactly what we’re exploring in … Read more
Gather all the condiments in the world for a quick assessment, only a few are as enigmatic as Kewpie mayonnaise. It ticks all the boxes for ingredients you’ll find in a regular Mayo, with no extra addition, but rather subtractions, yet this mayo from a small town in Japan somehow tastes superior to the rest. … Read more
Among an array of condiments, mayonnaise holds a special place in the hearts of many. While its origin traces back to the early 19th century in Europe, Asia and America have embraced the condiment and adapted its recipe to create distinct variations that have now become staple components of their respective culinary cultures. In this … Read more
Imagine, that in the frigid morning of winter, a steaming bowl of ramen, deep and rich in flavor is presented in front of you: you know quite easily how that can uplift any mood, tantalize taste buds and warm frozen souls. In the world of ramen, there is vastness and diversification, with countless regional variations … Read more
Whether you live in Japan or in any country where Kewpie Mayo is brought in and sold, the product is a staple to have in every home. The popular condiment is the perfect ingredient you need for a healthy veggie toast or fluffy pancakes, because it has strong flavor boosting potentials that are second to … Read more
